New Delhi News

On December 7, Meicam, a provider of intelligent video and audio integrated solutions, who has been deeply engaged in the field of technical services for more than 20 years, announced that it had obtained a Round B financing, led by Bilibili and followed by Industry Fund under Wanxing Technology.

01. Technology Oriented  Receiving Strategic Investment For Many Times

Bilibili, the leading investment company, is a cultural community and video platform where young Chinese gather at present. Wanxing Technology, the following relevant investment company, is a leading enterprise of A-share digital creativity and office efficiency software. It has been deeply engaged in the field of digital creativity software and is regarded as The Adobe of China by the outside world.

This is not the first time that Meicam has received a strategic investment from deep partners. In April 2020, Meicam has received Round A strategic investment from Xiaomi. The second round of investment from Bilibili and Wanxing Technology Industry Fund also proves that Meicam is a technology service company that can stand the test of actual combat. Since 2017, Meicam team has focused on the field of To B and provided mobile video and audio solutions. In less than 4 years, it has built up long-term cooperation with hundreds of customers at home and abroad, such as OPPO, VIVO, Xiaomi, Lenovo, Bilibili, Sina, JingDong, and State Grid, with application scenarios covering different fields such as mobile Internet, smartphone, smart hardware, and financial media construction.

The founding team of Meicam comes from Newauto Video, a leading enterprise in the radio and television industry, which has nearly 30 years of technical accumulation in the field of graphic image, video and audio technology. The three core-founders have led the team to complete the development from the professional-level nonlinear editing system to the first high-end special effects packaging synthesis system in China. Their application projects have won the first prize of the National Science and Technology Progress Award and undertaken the National Science and Technology Support Plan of the Ministry of Science and Technology many times. Its products are widely used in the content production centers of CCTV and each provincial television station, and its technology always keeps pace with the international level. At present, the team has mastered more than 70 patent technologies in the fields of video and audio engine, graphics and image engine, AI vision algorithm, and more than 30 patents are being applied. With the profound self-research ability, the team has been continuously applying the latest technologies to relevant fields.

With decades of operation in the To B field, Meicam has accumulated rich enterprise service talents and experience. The implementation of numerous large-scale projects has honed the team’s service consciousness and service mode. In the existing team of Meicam, technical members account for 55%, responding to in-depth partners around the clock.

02. Inevitable Trend of Multi-terminal Application

While the news of Round B financing attracted attention, the web cloud clip and the mobile APP “B-Clip” of the in-depth technical cooperation between Meicam and Bilibili also became the focus of hot discussion.

B-Clip is a video creation software launched by Bilibili, with the purpose of helping content creators to create videos more conveniently.

When it comes to the cooperation with the Bilibili multi-terminal application scenario, the team believes that it is an inevitable trend for multi-terminal authoring tools and hierarchical applications. Therefore, Meicam also made an early layout and launched multi-terminal solutions such as IOS/Android/Web/Mac and PC, covering various demands for both the consumer and professional levels.

Talking about the reasons for being favored by investment institutions, Zheng Pengcheng, the CEO of Meicam, said that Meicam has the leading technology research and development strength in the field of video and audio, and has reached the extremely high technical standards of video and audio, which makes Meicam the only smart video and audio solution provider with full platform, full process and full function in the industry. As early as 2018, Bilibili cooperated with Meicam in the field of video and audio technology and launched the mobile submission function on its mobile APP to encourage users to create on the mobile. Later, Bilibili cooperated with Meicam to launch a new version of the “Cloud Clip” product on the Web, which brought a comprehensive upgrade to user experience. In 2020, in order to provide a more intelligent production platform for content creators, the two sides cooperated deeply again and launched the mobile professional editing tool “B-Cut”. “B-Cut” is equipped with professional capabilities in terms of functions, such as video editing, speed regulation, word art, voice and filter change, all of which are available with excellent performance. The matched library with a great number of materials also provides creators with more possibilities. This is also an important reason why Meicam is favored by this round of investors.

03. AI+ video production

After the initial establishment of the domestic leading short-video platform pattern, the second battlefield of video productivity among various platforms has also been launched, which is a battle of production tools. Since the second half of this year, in order to improve the research and development ability on video tools, many companies have invested in or merged and acquired some start-ups in the field of video tools. Meanwhile, this battle is a war of creators and the content. Meicam that has been invested in this time did not choose To C to provide application tools to the public in the entrepreneurial path, but found a new way to provide the underlying video and audio technology for many Internet head manufacturers, and present different solutions to the terminal, showing the excellent technology accumulation of Meicam, as well as its unique flexibility and extensibility in technical solutions. In addition to the traditional video, audio and image technology, AI technology support and improvement of creating ability is also an important part of Meicam’s solutions to customers. In September, OnePlus’s new Hydrogen OS 11 was launched, and the unique contour effects with AOD is an interesting solution application focusing on image processing which is realized with AI technology and provided by Meicam.

Zheng Pengcheng, the CEO, said that the completion of round B enables the company to put more efforts into the in-depth combination of computer graphics, video and audio processing and AI, provide the developers with powerful video and audio underlying processing technology, provide the creators with efficient and high-quality video production methods, as well as help the partners to achieve business innovation and create great user value.

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