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Web Analytics Market Growth Driven by Consumer-Driven Marketing | Web Analytics Market Size, Share, Investment Opportunities and Impact of COVID-19

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Web Analytics Market Growth Driven by Consumer-Driven Marketing | Web Analytics Market Size, Share, Investment Opportunities and Impact of COVID-19

December 14
21:10 2020
Web Analytics Market Growth Driven by Consumer-Driven Marketing | Web Analytics Market Size, Share, Investment Opportunities and Impact of COVID-19

Web Analytics Market
Web Analytics Market Research Report: By Component (Solution {Heat Map Analytics, Marketing Automation, Search Engine Tracking & Ranking, Behavior-Based Targeting and others} and Service {Professional Service, Managed Service}), By Deployment (On-Premise and On-Cloud) – Forecast till 2025

Web Analytics Market Research Report- Forecast till 2025

Market Highlights

Web analytics is the process of measuring traffic to websites through various metrics. This can be used in designing good landing pages and optimization of usage. Organization and user goals can be achieved using web analytics software for collecting data on customer behavior. The global web analytics market report by Market Research Future (MRFR) stresses on vital drivers and challenges that can play a positive role in sustaining in the industry for the period of 2019 to 2025 (forecast period). The COVID-19 outbreak and its impact on the report are covered in detail.

Market Scope

The global web analytics market is expected to reach USD 9.11 billion by 2025 recording a CAGR of 19.96% during the forecast period. It was valued at USD 2.59 billion in 2018.

The use of analytical tools for gaining consumer behavior is likely to drive the market demand significantly. The large number of consumer relying on the Internet for resolution of major queries and access to high-speed Internet can favor the market. Procurement of smartphones and tablets that can support the high-speed Internet will require analytical tools for tracking the number of visitors and measurement of success of online campaigns. Increasing demand for predictive analytics and presence of cloud technology can bolster the demand for web analytics in the coming years.

But concerns of data privacy and lack of technical personnel can hamper market growth.

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Segmentation:

By component, the market has been segmented into solution and service. The solution segment has been further segmented into behavior-based targeting, heat map analytics, marketing automation, search engine tracking & ranking, and others. On the other hand, the service segment has been further categorized as professional service and managed service.

By deployment, the market has been segmented into on-premise and on-cloud.

By application, the market has been segmented into display advertising optimization, social media management, multichannel campaign analysis, targeting & behavioral analysis, and others.

By vertical, the market has been segmented into travel & hospitality, IT & telecommunication, BFSI, retail & e-commerce, media & entertainment, government, and others.

Regional Analysis

North America currently dominates the global web analytics market and has a significant market share owing to the presence of a majority of key players in the market who are investing heavily in research and development activities to develop advanced web analytics solutions. Furthermore, the region has an advantage owing to being an early adopter of technology and focus of organizations on the enhancement of digital platforms to improve the consumers’ experience and boost their website operation performance. Increase in smartphone usage for analyzing and managing the geographical distribution of website traffic can induce the demand for web analytics.

Asia Pacific is projected to be the fastest-growing regional market during the forecast period. Growing demand for cloud-based solutions and services and the growing awareness among SMEs as well as large enterprises to analyze the high volumes of unstructured website data are boosting the market growth. Moreover, rise in online shopping can drive the demand for website analytics solutions for analyzing and tracking the consumers’ purchasing trends and interest areas, assessing the website performance, and extracting actionable business insights for making decisions.

Europe and RoW are also expected to have a considerable share in the market. Innovations and solutions driven by AI marketing can favor the market considerably. Distinction between local and international marketing tactics and development of languages for targeting the right demographic can bode well for the global web analytics market.

Competitive Outlook

Mixpanel, Hotjar Ltd, MicroStrategy Incorporated, SimilarWeb Ltd, Splunk, Inc., Netbiscuits, Yahoo, Inc., Tableau Software, AT Internet, Google, Adobe Systems, Inc., Microsoft Corporation, comScore, Inc., SAS Institute, Inc., and IBM Corporation are key players of the global web analytics market.

Browse Complete Report @ https://www.marketresearchfuture.com/reports/web-analytics-market-9556

Web Analytics Market Research Report: By Component (Solution {Heat Map Analytics, Marketing Automation, Search Engine Tracking & Ranking, Behavior-Based Targeting and others} and Service {Professional Service, Managed Service}), By Deployment (On-Premise and On-Cloud), By Application (Social Media Management, Targeting & Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, others), By Vertical (IT & Telecommunication, BFSI, Media & Entertainment, Retail & e-commerce, Government, Travel & Hospitality and others), By Region (North America, Europe, Asia-Pacific and the Rest of the World {Middle East & Africa and South America}) – Forecast till 2025

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Contact Person: Sakshi Mishra
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City: pune
State: Maharashtra
Country: India
Website: https://www.marketresearchfuture.com/reports/web-analytics-market-9556

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